Meet PriyoShop, Bangladesh’s most prominent B2B smart distribution platform that’s quietly revolutionizing how millions of small retailers do business! What started as a simple e-commerce platform in 2013 has evolved into something much bigger: a digital powerhouse connecting top brands with retailers across every corner of Bangladesh.
But here’s the thing—success stories like this don’t happen overnight. Rome wasn’t built in a day, and neither was PriyoShop.
The Visionary Behind the Revolution
Behind every great company is a great mind, and for PriyoShop, that’s Founder and CEO Asikul Alam Khan, and Co-founder and CMO Dipty Mandal. Regarding the CEO, this isn’t his first rodeo in the entrepreneurial world. Since college, Asikul has had that spark, the entrepreneurial mindset that sees opportunities where others see challenges.
From 2006 to 2012, he cut his teeth as a web entrepreneur, running an ed-tech company and later founding an IT firm called Splendor IT. When 2013 rolled around, he leaped into B2C e-commerce, bringing all that tech experience with him.
Dipty Mandal has been Asikul’s steadfast partner throughout this incredible journey. With her valuable experience regarding customer happiness and retention at GrameenPhone (2009-2012), she brought exceptional people management and communication skills that helped establish Splendor IT’s strong foundation.
As the CMO of PriyoShop, Dipty has been fulfilling her true calling—empowering MSMEs across Bangladesh through innovative branding and marketing strategies. Her unique ability to connect with small business owners has transformed how these enterprises engage with their customers.
The Great Pivot: From B2C to B2B
Picture Bangladesh in 2013—e-commerce was exploding everywhere. Everyone was fighting for the same customers with flashy BOGO deals and discount offers. The competition was fierce, almost suffocating.
But here’s where Asikul’s genius shone through. While everyone else was chasing individual consumers, he noticed something different. The real opportunity wasn’t in the crowded B2C space—it was in the overlooked mom-and-pop shops that form the backbone of Bangladesh’s retail ecosystem.
So PriyoShop shifted gears from e-commerce to retailers. They started focusing on urban and rural retailers who needed better access to products and suppliers. Things were running smoothly until 2020 hit us all like a freight train.
COVID-19 changed everything. Retailers were forced to shut down, and suddenly they needed PriyoShop more than ever. They came knocking, asking for smoother distribution channels to survive.
That’s when Asikul and his team made their boldest move yet—they completely rebuilt their business structure, transitioning from B2C back to B2B. It was a massive undertaking, but it positioned them perfectly for what came next.
Why Brands and Retailers Can’t Stop Talking About PriyoShop
So what makes PriyoShop special? Why are both brands and retailers singing its praises?
For brands, PriyoShop offers something invaluable: deep insights into retailer behavior and preferences. Their data-driven approach helps brands understand exactly what MSMEs need and when they need it. It’s like having a crystal ball into Bangladesh’s retail market.
For retailers, PriyoShop is a game-changer in six key ways:
Top Brands at Your Fingertips: Retailers get access to products from the best brands in the market, no more settling for whatever’s available locally.
Pricing that Actually Makes Sense: Competitive pricing means better margins and happier customers.
Lightning-Fast Delivery: PriyoShop has set the gold standard for quick delivery across Bangladesh, from Dhaka to the most remote villages.
Money when You Need it: Their embedded finance solutions mean retailers don’t have to choose between paying rent and stocking inventory.
Technology that Just Works: A seamless, user-friendly interface that doesn’t require a computer science degree to navigate.
Always Innovating: PriyoShop constantly pushes the boundaries of what’s possible in distribution and logistics.
The Real Problems PriyoShop is Solving
Let’s get real for a moment. Bangladesh has 5 million micro-merchants, and 95% of them are struggling with the same problems: messy supply chains, inventory headaches, and constant cash flow issues.
Think about your neighborhood corner shop. The owner wants to stock popular brands, but they can’t order in bulk like big retailers. This means higher prices, irregular supply, and frustrated customers. When suppliers decide delivery schedules, shops often run out of popular items right when customers need them most.
PriyoShop steps in as the great connector. They link micro MSMEs directly with suppliers and brands, cutting out the middlemen and reducing costs. Small retailers can now procure inventory at competitive rates, just like the big guys.
But it goes deeper than just better pricing. PriyoShop tackles the cash flow problem with embedded finance solutions. Retailers can keep their shelves stocked without worrying about having enough cash on hand. It’s like having a business partner who actually understands retail challenges.
The Numbers Don’t Lie: PriyoShop’s Real Impact
Want to know what real impact looks like? Here are the numbers that tell PriyoShop’s story:
- 145,845+ active retailers across 96 thanas and 1,176 delivery routes
- 280+ brands now reaching major cities and remote regions through the platform
- Target impact: 5 million people and their families (that’s 30% of Bangladesh’s GDP!)
- Operational profitability achieved in 2025—proving this isn’t just a feel-good story, it’s a sustainable business
What’s remarkable is how PriyoShop has democratized access to quality products and fair pricing. A shop owner in a remote village now has the same access to brands and competitive pricing as someone in downtown Dhaka.
Taking Bangladesh to the World Stage
PriyoShop isn’t just making waves locally; they are representing Bangladesh on the global stage, and doing it with style.
In 2023, they earned “Top 10 International Startups Recognition” at the Startup Wheel competition in Vietnam, competing against more than 2,500 startups from 34 countries. That’s not just winning; that’s dominating on an international level.
They also snagged first runner-up in the prestigious ‘Sankalp Dhaka Award 2023’, which recognizes businesses making a significant social impact.
But perhaps the most impressive achievement is their funding success. In February 2024, PriyoShop raised $5 million in Pre-Series A funding, led by Century Oak Ventures. The investor list reads like a who’s who of international venture capital: Evolution Ventures, Iterative, SOSV (Orbit Startups), GFR Fund, BonBillo, Accelerating Asia, and more.
This isn’t just about money—it’s about international confidence in Bangladesh’s potential. When top-tier global investors bet on a Bangladeshi startup, they’re betting on our entire ecosystem.
The Road Ahead: More Than Just a Success Story
PriyoShop’s journey from a 2013 e-commerce startup to Bangladesh’s leading B2B distribution platform proves something important: with vision, adaptability and genuine commitment to solving real problems, Bangladeshi entrepreneurs can compete with anyone, anywhere.
Today, PriyoShop is a movement. They are connecting retailers with suppliers, and they are digitizing Bangladesh’s retail DNA, one shop at a time. From bustling Dhaka markets to quiet village stores, PriyoShop is strengthening the backbone of our economy.
As we look to the future, one thing is crystal clear: PriyoShop’s story is far from over. With innovation driving every decision and retailers at the heart of everything they do, they are writing the next chapter of Bangladesh’s digital commerce revolution.
The journey that began with a dream in 2013 continues to reshape how Bangladesh does business- one retailer, one community, and one success story at a time.