Marketing is constantly evolving. With changing customer habits and new ways to engage, businesses are always looking for fresh ideas to connect with people. At the heart of this change is digital out-of-home advertising, a way for brands to reach people in the moment, right where they are. To explore this, ChutneyAds, Bangladesh’s first digital out-of-home (DOOH) agency, recently hosted a session called “Coffee Adda with Marketers” at Gloria Jeans Coffee Shop in Gulshan, Dhaka, bringing together marketing leaders for an engaging discussion over coffee.
Event Overview
The session featured some of the brightest minds in the industry. ABM Javed Sultan Piyas, Chief Digital Business Officer at Prothom Alo, attended as the chief guest. Dipty Mandal, Co-founder and Chief Marketing Officer at PriyoShop, and Md. Ehsanuzzaman, Senior Assistant Vice President at ChutneyAds, also shared their insights. The discussion was hosted by Ruhul Amin Roni, Assistant General Manager at Prothom Alo. Representatives from brands including Reckitt Benckiser, Pran Dairy, Remark HB, and Savoy were also present.
The atmosphere was relaxed yet lively, with conversations flowing naturally about how brands can better connect with their audiences in meaningful ways.
Speakers’ Key Insights
ABM Javed Sultan Piyas – Prothom Alo
He highlighted how digital media is no longer just a channel to broadcast messages.
Telling a story digitally isn’t just about sharing information; it’s about creating experiences that truly resonate with people.
He emphasized that brands which can craft personal and meaningful stories are the ones that will stand out and leave a lasting impact.
Dipty Mandal – PriyoShop
Dipty spoke about the importance of authentic branding and building trust with customers.
Today’s consumers look for brands that tell real stories, brands that show they understand and solve real problems.
She added that combining digital media with out-of-home advertising creates unique opportunities for small businesses to reach customers in ways that feel timely and relevant.
Md. Ehsanuzzaman – ChutneyAds
Ehsanuzzaman explained how digital out-of-home advertising makes brand communication more engaging and interactive.
With digital out-of-home, brands can reach people at the right moment, making the experience more memorable and enjoyable.
He highlighted that ChutneyAds ensures brands can showcase their products and services in ways that truly capture attention and connect with the audience.
Why this Matters
The discussion made it clear why out-of-home digital advertising is more than just a trend; it’s shaping the future of brand communication. Some key points that came up during the session were:
- It reaches people where they are, in everyday life.
- Small businesses can connect with local customers easily.
- Ads can be updated instantly, keeping content fresh and relevant.
- It helps brands leave a lasting impression by creating meaningful experiences.
This combination of reach, timeliness, and interaction makes DOOH a powerful tool for brands that want to be seen and remembered.
Closing Thoughts
The Coffee Adda session was a discussion and much more; it was an opportunity for marketers to share experiences, exchange ideas, and learn from each other. It reminded everyone present that marketing is about connection, not just visibility. By telling real stories and creating experiences that connect with people, brands can truly make a difference in how people perceive and interact with them.
Sessions like these show the value of coming together, learning, and thinking about the future, one cup of coffee and one idea at a time.