The Best Marketing Strategy: CARE – Gary Vaynerchuk
In the world of fast-paced marketing, we opt for flashy campaigns, memorable taglines, and strategies to sell everything to the consumers. But who does think about caring about their customer base? FYI, we have a leader who can create a brand that is recognized bit by bit and CARE for the customer line and her employees. We all have none other than our ‘CMO – Dipty Mandal’. As the leader of Marketing and Branding, her team focuses on creating lasting connections, and MSMEs’ experience and fulfillment of everyone.
A Quest for Ambition
Before joining PriyoShop, Dipty had already thrived in a successful career at GrameenPhone, working as a Customer Manager. Nonetheless, she wanted to help out the MSMEs of Bangladesh. “Being a Co-Founder of PriyoShop, I wanted to be part of a journey where I could contribute directly to building something for the MSMEs from scratch”, she reflects. And PriyoShop has turned her desires into reality.
The Exceptional Female Entrepreneur Who Inspires
When we think about a woman, we often think of a soft, poised and not-so-good in handling business like men. And they are often compared with men, whereas the opportunities are bare minimum. This is where Dipty came to PriyoShop like the ‘Wonder Woman’. She is breaking down boundaries, challenging typical social conventions, and making a huge impact. With her relentless drive, strategic brilliance, and concreted belief in lifting MSMEs and others, Dipty has achieved remarkable milestones in her career and inspiring many more women to be a Diva like her.
Shaping the MSME Experience
Dipty is the crucial individual in understanding MSMEs’ demands and struggles and sculpting the entire experience of more than 100K. From helping MSMEs make the right decision to stock up their shelves to ensuring smooth delivery and managing all the chaos, Dipty’s contributions are just undeniable.
She and her marketing team at PriyoShop are setting new industry standards in service and MSME empowerment. By identifying and removing friction points, her team has made the communication process incredibly smooth and user-friendly.
Dipty’s marketing initiatives have not only enhanced the user experience but also positioned PriyoShop as a leader in the B2B marketplace space. Her team’s efforts are driving growth, and creating a more inclusive and supportive environment for all MSMEs.
Ready for the Optimum Output
As the number of MSMEs is growing rapidly, Dipty’s Marketing and Branding is working tirelessly to prepare to serve better in the upcoming year under her close observation. Collaborating with cross-functional teams, they have ensured that PriyoShop is ready to meet the surge in demand. “From the beginning of PriyoShop we have made strategic decisions in building a platform that develops good bondings, fulfills the supply chain gaps, and creates the branding that MSMEs trust undoubtedly,” Dipty states, highlighting the importance of these preparations for PriyoShop’s broader success.
Empowering the A Team
For CMO the secret to a thriving marketing department lies in empowering the team. Dipty creates an environment where everyone feels heard and valued. This philosophy has led to a culture of collaboration, where bold ideas are celebrated and learning from failures is encouraged.
Balancing Work and Life
Dipty is not only successful in her career, but she is also a loving mother of an amazing boy. She candidly shares the challenges of balancing a demanding career with a busy household. “Well, life is an art of balance but PriyoShop’s employee-centric approach has made it more possible to balance my life and career smoothly.” Many working women can be inspired by seeing her ability to manage both family and work efficiently. She is ensuring that rock-solid determination and the right support can help everyone to make their dreams come true.
Looking Ahead to a Brighter Future
Dipty’s vision for the future is ambitious and inspiring because she is all about scaling up by 100X! Her focus is on providing a flawless experience for both MSMEs and team members. “I am giving them quality and care. I think that is the best kind of branding, and I see a limitless opportunity in front of me.”