When we transformed PriyoShop from e-commerce to B2B in the middle of 2020, we saw that we could power up 5 million retailers. At the beginning of our B2B journey, our vision and desire were clear, and so were our planning and execution. So, with the full power of empowering our retailers, we launched our very own home brand, ‘Dipty.’
Launching our brand, ‘Dipty’ is the one big ‘ta-da’ moment for us. Why did we launch our brand despite working closely with 276 top brands? We will talk about it later, but first, know that bringing your brand is super interesting for the consumers.
The Vision Was Clear, The Execution Even Clearer
From day one of our B2B journey, our vision was crystal clear. We wanted to become the bridge between manufacturers and retailers, creating a seamless distribution network that would benefit everyone in the supply chain. Our planning was meticulous, our execution was precise, and our commitment was unshakable.
But as we grew and connected with more retailers, we realized something important: sometimes, the best way to serve your customers is to become more than just a platform. Sometimes, you need to have your brand that they can trust completely.
The ‘Ta-Da’ Moment: Introducing Dipty
Launching our home brand, ‘Dipty,’ was our biggest ‘ta-da’ moment, and for good reason. We wanted to increase the profitability of our outgrowing MSMEs. Although we have fixed the supply chain and are still fixing the fragmented pieces from different areas of Bangladesh. Since we have our own logistic support, having our own brand with a variety of products will be more convenient for our retailers to get everything from us. While working with the retailers closely, we see lots of loose products, and if we can grab the opportunity, we can empower the retailers with a high profitability margin.
Why Launch Our Own Brand? The Strategic Decision
Creating a New Identity
As Bangladesh’s leading B2B smart distribution platform, we realized we needed to create another identity for ourselves. We weren’t just facilitators anymore; we were innovators, quality controllers, and brand builders. Dipty became the embodiment of everything we stood for: reliability, accessibility, and understanding of the local market.
The Trust Factor
Building a brand that could be trusted by all retailers across Bangladesh required extensive research, planning, and execution. We went through rigorous processes to ensure that Dipty would meet the highest standards while remaining accessible to retailers of all sizes.
The Competitive Challenge
Yes, we faced a unique challenge: competing against existing brands, including some of the very brands connected with our platform. But this challenge forced us to be better, more innovative, and more retailer-focused. We couldn’t rely on distribution advantages alone, we had to create genuine value.
Serving 129,000+ MSMEs: The Accessibility Factor
Managing 129,000+ Micro, Small, and Medium Enterprises (MSMEs) gave us unprecedented insights into what retailers actually needed. We saw the gaps in the market, the products that were overpriced, the quality issues that frustrated both retailers and consumers, and the accessibility problems that limited growth.
The question became: Why shouldn’t we serve these retailers with a brand that could be accessible anytime, anywhere?
What Makes Dipty Special for Consumers
Bringing our own brand to market created something super interesting for consumers. Here’s why:
Market Understanding
Our direct relationship with retailers gave us real-time insights into consumer preferences, price sensitivity, and quality expectations across different regions of Bangladesh.
Quality Assurance
As both the platform and the brand owner, we could control quality from manufacturing to delivery, ensuring consistent standards that consumers could rely on.
Competitive Pricing
By eliminating multiple intermediaries, we could offer competitive pricing without compromising on quality, a win-win for retailers and consumers.
Rapid Innovation
Our direct market feedback loop allowed us to innovate and adapt products quickly based on actual consumer needs and preferences.
The Bigger Picture: Platform Plus Brand
Dipty is a proof of concept. It demonstrates that PriyoShop understands the market deeply enough to create products that succeed alongside established brands. It shows our retail partners that we are not just a distribution platform; we are a business partner invested in the success of the entire ecosystem.
For consumers, Dipty represents quality, accessibility, and value. For retailers, it represents a reliable product line backed by a platform they already trust. For PriyoShop, it represents the next evolution of what a B2B platform can be.
Looking Forward
The launch of Dipty marks a new chapter in PriyoShop’s journey. We are connecting brands with retailers, and alongside that, we are creating our brand that serves the unique needs of the Bangladesh market. We are building relationships that span the entire value chain.
As we continue to grow and evolve, Dipty will grow with us, always staying true to our core mission: empowering retailers and serving consumers across Bangladesh with products they can trust, at prices they can afford, available whenever and wherever they need them.