Scroll, scroll and scroll! Skip the ad, oh my God! These ads are so irritating that we can not even watch a video on YT properly!
Brands are so much into traditional marketing, and the result is the ads are getting skipped whenever a video is started. Now, as the brands need to get the attention of audiences they start to force ads in the middle of ongoing videos.
But things can be different, fun and engaging to attract the audiences. For instance, a young star is thinking to by a pair of sneakers and he is walking down the streets and suddenly a billboard shows some sneakers, just as he was thinking about buying new ones. No, it’s not mind-reading magic (yet), but it’s the power of DOOH!
What is OOH and DOOH, TBH?
OOH (Out-of-Home) advertising refers to any kind of ad that reaches consumers outside their homes. This includes static billboards, posters, bus stop ads and transit wraps—basically, the good old-fashioned way of grabbing attention in public spaces. While traditional OOH has been effective for decades, it lacks the real-time flexibility and interactivity that DOOH brings to the table.
DOOH, or Digital Out-of-Home, is the modern upgrade of traditional outdoor advertising. Think of the classic or traditional billboards, posters and transit ads, but with a digital twist! It is more like ‘It is you but new’! A dynamic screen that plays video, changes the content in real-time and even reacts to external triggers like weather or time of day. From interactive mall kiosks to digital billboards in Times Square, DOOH is making outdoor advertising smarter, more engaging, and way cooler, without creating ad fatigue.
DOOH vs. Traditional OOH: The Ultimate Showdown
| Feature | Traditional OOH | DOOH |
| Static or Dynamic? | Static images only. | Dynamic content, videos, and interactive elements. |
| Flexibility | Physical replacement is needed. | Can be updated instantly, even remotely. |
| Targeting | One ad for everyone. | Can tailor ads based on time, weather or audience demographics. |
| Engagement | Passive. | Eye Catching and interactive. |
| Cost-Effective? | High printing and installation cost. | Higher upfront cost but is long-term efficient. |
Traditional OOH still holds its charm, not gonna lie, especially for brand awareness. But DOOH? It’s adaptive, data-driven and simply more exciting!
How Other Countries are Embracing DOOH
Countries actively adopting DOOH technology include the United States, United Kingdom, Australia, Germany, France, Brazil, China, India, South Korea, Saudi Arabia, United Arab Emirates and most of the countries in Southeast Asia, with a particular focus on rapidly urbanizing regions where digital infrastructure is well-developed. Let’s have a look at which country is ruling in DOOH.
- North America (US):
The US is considered a leader in DOOH adoption with extensive investment in digital signage and programmatic advertising. - Europe (UK, Germany, France):
Focusing on sustainability and audience-centric approaches, with increasing adoption of DOOH across major cities. - Asia Pacific (China, South Korea, India, Bangladesh):
A very rapid DOOH adoption is driven by rising urban populations and advertising expenditures. - Middle East (Saudi Arabia, UAE):
Strong growth due to significant investments in smart city initiatives and high consumer spending power.
OOH and DOOH: Complementary Strategies
Brands are now blending traditional Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising to create campaigns that are as dynamic as a chameleon on a rainbow! By mixing classic billboards with digital pizzazz, they are not just doubling their reach, they are making ads that high-five you on the street and wink at you from a screen. You can check Japan’s DOOH for having a fun experience in DOOH!
Imagine this: a billboard that knows it’s raining and switches to advertise cozy umbrellas or a bus stop ad that challenges you to a dance-off via augmented reality. It’s like the advertising world got a turbo boost, and everyone’s invited to the joyride!
Curious about how far this creative cocktail can go? Stay tuned to our blog for more entertaining insights into the wild world of OOH and DOOH mashups. Trust us; you won’t want to miss the fun!