Do you want to go out of the box to display your products and grab the attention of the presumptuous consumers immediately? But you are stuck in old advertisement techniques.
But what if such advertising could also use all the newly developed digital methods and techniques? How powerful could that be?
The solution can be DOOH, which refers to the use of digital screens to deliver ad messages in public spaces. DOOH screens can be set up at street corners, bus shelters, airports, malls and other high-traffic areas.
Benefits of DOOH Advertising
Technology has evolved a lot through the years, and we all thankful. And DOOH is the boon of the rapid advancement of technology. DOOH has gained much attention in the 2010s. Marketers and advertisers saw the integration of programmatic advertising into the DOOH ecosystem.
This allowed advertisers to automate ad buying, targeting audiences with precision based on data such as location, time of day, and weather conditions. For example, a clothing brand could display raincoat ads during storms and sunglasses ads on sunny days.
This data-driven analysis helped marketers and advertisers to expand the ability to reach a large and diverse audience. To help determine if digital out-of-home advertising is right for you, we will explore the benefits of DOOH and how it can help you effectively promote your product/service:
Highly Visible
DOOH Ads enable ultimate viewability. DOOH ads quickly draw attention and are often hard to ignore. For instance, people taking the elevator usually do not have a lot of things to do there, so, most likely, they will watch the ad displayed on a digital screen. Moreover, DOOH advertising can cut through the clutter of competition. From dynamic videos to interactive displays, DOOH can reach consumers at scale and quickly grab their attention in public spaces, making the campaigns more engaging and memorable. This level of visibility will guarantee to raise awareness of brands!
Real-World Behavior Targeting and Retargeting
From planning to execution to optimization, real-world behavioral insights can help marketers boost the effectiveness of their DOOH campaigns. Why does this real-world behavior targeting and re-targeting matter for DOOH advertising? A location-based DOOH campaign is not enough to identify the consumers. Rather, it is necessary to pull location intelligence from the DOOH campaign as well. Then it will be a win-win situation!
Competes with Phones
110 times phones are checked by regular people in the entire day. Did you know that? So, how can you get someone to look up from their phone? Digital out-of-home advertising can reach a massive audience quickly since it can be in high-traffic areas such as Shapla Chattar, and Motijheel. DOOH advertising can also have a strong visual impact due to its size and placement in public spaces. With numerous approaches to creating spellbinding, digital-enhanced out-of-home ads, they are effective at ending the endless smartphone scroll.
Easy to Use
Programmatic technology has greatly improved the capabilities of digital out-of-home (DOOH) advertising, allowing advertisers and brands to unlock its potential. With numerous advanced programmatic DOOH platforms, it is simple to make real-time budget adjustments and tailor campaigns to specific situations and even real-world audience behaviors. The ability to make these adjustments enables your campaign to generate more authentic and impactful connections with the audience as they go about their daily lives.
DOOH Example:
Amazon
Amazon Fresh ran a timer-based digital out-of-home campaign with India’s largest DOOH network, AdOnMo. The campaign reached thousands of people, informing them about the upcoming Amazon Fresh sale and driving a sense of urgency using the countdown timer integration with the campaign. It was ongoing in Mumbai, Bangalore, Delhi, and Hyderabad. The DOOH creative had eyeballs of 20,70,447 and a total of 56,64,720 impressions delivered.
Is Now Digital Out-of-Home Advertising Right for Your Brand?
According to data and its benefits, DOOH advertisement is a dynamic and powerful way to raise awareness and create brand visibility to target the right audience at the right time. Interested enough to launch your brand products and gain the optimum visibility and demand attention from the audience? Then connect with us because we have launched ‘ChutneyAds’ to take your digital out-of-home idea to the next level.