Green Road, one of Dhaka’s busiest areas. Crowded streets, countless narrow alleys, and shops of all sizes. Among these shops, there is the small retail store of Parveen’s. From the outside, it looks quite ordinary. But the woman inside has an extraordinary story to tell.
Let’s hear her story.
More Than Just a Shopkeeper
Parveen is a determined shopkeeper, but she is also a mother and a wife. She managed a household of three on her husband’s limited income. But as time passed, expenses kept rising; their son’s education, household needs, and unexpected costs were piling up. Parveen was getting worried.
To live comfortably and dream bigger, she knew she had to do something. This realization became the turning point in her life.
A Beginning Filled with Fear, Uncertainty, But Also Courage
Parveen had saved a small amount of money. Though small in amount, it was her most valuable asset. With that money, she decided to open a small grocery store in her son’s name.
“At first, I was really worried about whether I should actually start the shop. What if I lose all my capital? What will people say? Can I really do this?” Parveen recalls.
Because a woman was running the shop, fewer customers came in initially. Profits were low, so she could not stock branded products. People talked. On top of that, managing the household while personally going to wholesale markets to buy stock, everything was difficult at the start.
But she is a mother and a wife. She couldn’t afford to give up! Parveen was a new entrepreneur, and even though her path was difficult, she had to stand strong.
Challenging Days
In the beginning, sourcing products was Parveen’s toughest challenge. As a woman going alone to wholesale markets, selecting heavy goods, and bargaining every step brought questions and sometimes suspicious looks.
Managing accounts, pricing products, and stock management, all of this was completely foreign to her. Juggling household chores with running the shop and dealing with customers every day, balancing these two worlds was exhausting.
Parveen sighs and says, “Getting goods from the market and hearing all kinds of comments from people, it was overwhelming. But my son and husband gave me courage. They’d say, ‘You can do this; we all just need to try a bit harder.’ Those words kept me going.”
After PriyoShop: A Complete Transformation
One day, Parveen learned about PriyoShop B2B Marketplace and Smart Distribution from neighboring shopkeepers.
At first, she was hesitant; she didn’t know how to use apps. But her son Morsalin helped her, and later the PriyoShop team visited her shop to explain how the app works. That’s when everything changed for her business.
Now she can:
- Order all necessary products through the app
- Get essential items like Dipty rice and lentils quickly
- Work with much less hassle than before
- Offer more variety in her shop
She says, “I don’t understand apps very well, but my son helps me. The PriyoShop team also helps a lot. Now I don’t have to struggle like before, and the shop is doing well.”
Easy Credit: Relief from Capital Shortage
As her shop gradually grew, Parveen’s biggest headache was capital, especially during:
- Festivals like Eid or Pohela Boishakh
- The beginning of the month, when people have money
- The school opening season is when demand for notebooks, pens, and bags increases
During these times, stocking up meant cash flow pressure. Often, customers would ask for specific branded products, but without money, she couldn’t keep them in stock. Sales opportunities kept slipping away.
This is where PriyoShop’s credit facility became a game-changer for Parveen.
She now gets from PriyoShop:
- Easy tracking of transactions and daily orders
- Digital credit limit to stock products without any collateral
- Flexible repayment: she can pay back gradually after making profits
How Life Became Easier
- She can stock up heavily for any festival, keeping all the top brands available
- Customers get whatever they want whenever they want it, and new customers are coming from other areas, too
- No stress if she doesn’t have cash on hand, she can order products on PriyoShop credit every week
- She never misses a sales opportunity anymore
Parveen breathes a sigh of relief and says, “Before, I often couldn’t stock up due to a lack of money. It felt terrible. Even when customers asked, I couldn’t provide. Now, with PriyoShop’s credit, that fear is gone. When I know sales will be good, I can stock up in advance. Then I gradually repay from the sales. This is a huge relief for me.”
This credit facility isn’t just financing for Parveen; it’s become the foundation of her confidence, growth, and security.
The Results: Visible Improvements in Parveen’s Life
After joining PriyoShop:
- Product variety in her shop has increased
- Customer numbers have grown
- Sales have increased by up to 20%
- Financial pressure on the family has reduced
- She’s now much more confident about her son’s future
- She’s become a respected woman shopkeeper in her area
Most importantly, she’s started believing, “I can do this. And I will succeed.”
Thousands More Like Parveen
Thousands of Parveens are around us, women who manage households while building their family’s future through small businesses.
They’re not just shopkeepers; they’re the backbone of our society, architects of family dreams, and unstoppable entrepreneurs.
PriyoShop: Always Supporting Women Entrepreneurs
PriyoShop firmly believes that when a woman becomes strong, a family becomes strong, a society becomes strong, and a nation becomes strong.
That’s why PriyoShop works every day to:
- Simplify the digital supply chain
- Create opportunities for business growth
- Stand beside women entrepreneurs
For every woman entrepreneur like Parveen, PriyoShop will be there whenever needed, whatever the need.