South East Asia is advancing in affluent, rapidly growing consumer markets. As the continent has a digitally forward-thinking population, a vibrant economy and a culture that celebrates aesthetic graphics and innovation.
This is why conventional marketing is thinning in the air. If Bangladesh doesn’t step up the marketing game, then it is highly chance to loose the potentiality. So, recently DOOH advertising is getting hyped. It is forecasted that the Ad spending in the DOOH market is going to reach US$816.79 million in 2025.
DOOH is an innovative form of media known as outdoor or out-of-home (OOH) advertising. Unlike online and other device-based digital marketing, DOOH media is found on billboards, LED screens, and digital signage placed in high-traffic public spaces people already frequent outside of their homes. It allows brands to seamlessly connect with consumers as they go about their daily lives, delivering contextually relevant content to targeted audiences at scale. While DOOH plays, a strong excitement or inquiries arise in the consumer’s mind.
Defining digital out-of-home media and advertising
By OOH, we usually understand the big flashy-splashy billboards on the highways to create awareness for a large audience in the past, for a relatively low cost per impression. But as the rest of the world underwent digitization in the past few years, so did OOH messaging and media. We can see that DOOH media is the 2.0 version of outdoor advertising.
3D can describe DOOH- Dynamic, Dimensional and Data-Driven, which delivers measurable impact and proven results. DOOH is any digital media that appears from the sky to get attention that can be accessible to the public, which includes digital billboards and outdoor signage, as well as digital signage networks found at the mom-and-pop shops, in the elevators, or just in the entrance of commercial places. From large-scale to multi-screen to the roadside, you can see DOOH pretty much everywhere.
The rise of DOOH advertising
OOH had an Achilles heel despite being an ad legacy and its acknowledged benefits. It was difficult to measure and prove its impact. Because brand marketers and advertisers
face the difficulty of reliably measuring and proving their impact. As brand marketers and advertisers started to be visible online with their granular (re)targeting and attribution capabilities and data-backed reporting, their expectations for advertising channels evolved, expanded and the exciting new world of digital OOH has risen to answer the call. Advancements in digital signage screen tech and OOH ad-serving software have made former blockers, for example, imprecise audience targeting, a lack of campaign measurement tools, and the amount of time required to launch or make changes to a campaign, things of the past.
Additionoanlly to enhance the visual capabilities of static adverts through sound and movement, today’s DOOH setups deliver full-funnel activation and measurement, enabling brands to reach their target audiences in context and at scale.
What are the key capabilities of DOOH?
1. Real-time data integration for fast and flexible campaigns, up-to-the-minute measurements and reporting.
2. Population triggering playback with built-in data sensors that enable dynamic and interactive campaigns. and deliver increased content relevancy.
3. Support for multiple content formats, including digital imagery, full-motion graphics, 4K video, and dynamic HTML5 content.
4. Programmatic transacting to ease the omnichannel campaign integration to target moment-based targeting.
By using multiple types of screens, from desktop computers to video walls to cell phones, together to tell a unified, customer-centric story, DOOH is giving a premium ad experience.
The Future of DOOH in Bangladesh
– Ad spending in the Out-of-Home Advertising market in Bangladesh is expected to reach US$41.58 million in 2025.
– The largest market is Traditional Out-of-Home Advertising with a market volume of US$27.09 million in 2025.
So, noticed any difference while driving on the road or passing any reputed restaurants or attire shops? There are screens everywhere that are capturing attention to many. The major benefits of DOOH are flexibility, creativity and scalability. It can pop up anywhere and everywhere. The future of advertisment of Bangladesh is shifting.
Key reasons for the popularity of DOOH at BD:
- Urbanization: As more people move into Dhaka city, public spaces become prime advertising real estate, apparels, FMCG products increasing exposure to digital screens.
- Technological Innovation: High-quality digital displays are now more affordable, and improved connectivity allows for real-time content updates.
- Consumer Behavior: With online ad fatigue setting in, consumers are more receptive to eye-catching digital ads in the real world.
- Programmatic Buying: DOOH ads can now be purchased and optimized in real time, similar to online ads, making campaigns more efficient and scalable.
In an era where consumers are bombarded with digital ads, DOOH stands out by reaching people in high-engagement environments, whether they are commuting, shopping, or exploring a city.
ChutneyAds – the latest digital out of home agency
Just like the name, the DOOH agency is adding tangy, savory and flavorful touch up in different brands presence. As a sister concern of PriyoShop, ChutneyAds is retaining the best features of conventional outdoor ads and also offering advantages to brands that other digital media and advertising simply can not.
3 major capabilities of ChutneyAds:
- First-of-its-Kind Vertical Screens in Bangladesh for Maximum Engagement. ChutneyAds is the pioneer of vertical digital screens in Bangladesh, offering a game-changing alternative to the traditional landscape DOOH (Digital Out-of-Home) formats. While other providers rely on horizontal displays, ChutneyAds aligns with natural user behavior. Most of us consume content vertically on our mobile phones, and our eyes are naturally trained for this orientation. That’s why vertical screens are far more engaging, intuitive and attention-grabbing. Whether installed in malls, elevators, cafes, or retail points, ChutneyAds’ vertical format delivers a mobile-native viewing experience that drives higher recall and brand impact.
- Location-Based, Targeted Advertising for Every Brand! ChutneyAds empowers brands with complete control over where and how their content is displayed. Whether you are a local business or a national brand, you can choose specific screen locations across the city to target your ideal customers—by neighborhood, traffic flow, or audience demographics. With a flexible platform and user-first technology, ChutneyAds bridges the gap between physical presence and smart targeting. It’s not just display advertising—it’s strategic, location-driven visibility that adapts to your brand’s needs.
- Highly Cost-Effective & Hassle-Free Advertising in the Bangladeshi Market. In a market where digital ads—especially on platforms like Facebook—are becoming increasingly expensive and competitive, ChutneyAds offers a refreshing solution. It delivers impactful, real-world advertising without the high costs or digital noise. Unlike other media, it doesn’t require expensive real estate, long-term commitments, or complex setup. For a fraction of the price of online ads, brands get prime visibility in high-traffic areas, making it an incredibly smart choice for startups, SMEs, and large companies alike. Affordable, scalable, and instantly visible—ChutneyAds is built for Bangladesh.
So, when it comes to ensuring your campaign stands out and captures the attention of your target audience, there’s no better medium than digital out-of-home. And ChutneyAds is generating creative quality content for brand effectiveness, better impact with its radical evolution of the DOOH industry and abundance of data, offering unmatched creative possibilities for engaging passing consumers for the targeted brands. From large-format screens that can’t be ignored to shop-based displays that integrate seamlessly in contextually relevant environments, ChutneyAds provides contextually relevant engagement opportunities with DOOH that other media channels struggle to match. Moreover, as ChutneyAds is placing the screens in the retailers’ shops, the corner stores are also getting proper attention with a rock-solid future of ROI, which is both strengthening the financial positions of MSMEs and brands.